Project overview
Marookha is an exclusive female only community space startup that provides a wide variety of private spaces for women to grow, socialize among like minded individuals and empower them.
Through our strategy workshop we helped them discover Marookha’s true essence and the value it offers to its tribe and their unique role in the community.
We helped position Marookha as a safe haven for women to discover their full potential by giving an empowering, friendly and secure environment while valuing their privacy so they have the freedom to grow and develop the confidence to be themselves.
Project results
Reflecting on adventurous personality of the brand we selected the Hoopoe bird to represent Marookha since it is a key figure in the story of King Solomon in the Abrahamic faiths for the guidance of Queen of Sheeba and hence empowering her.
Marookha’s true purpose is being an oasis for women empowerment in an uplifting environment.
