WWW.OTB.DESIGN
© OUTTA THE BOX™ 2026
OUTTA THE BOX™BOOK A FREE CALL

IDEAS THIS GOOD DON’T STAY IN THE BOX.

Outta The Box is a branding agency that’s spent 15+ years unboxing brands — using unconventional thinking and our own Organic Intelligence (OI) approach to build purpose-driven, humanised brands.

BOOK A FREE DISCOVERY CALLSEE THE WORK
EST. KUALA LUMPUR /// 15+ YEARS /// 100+ CLIENTS /// SHIPPED WORLDWIDE /// EST. KUALA LUMPUR /// 15+ YEARS /// 100+ CLIENTS /// SHIPPED WORLDWIDE ///
[ TRUSTED BY ]
Y E A R S
15+
C L I E N T S
100+
P R O J E C T S
400+
A W A R D S
30+
[ SELECTED WORK ]

FRESH OUT OF THE BOX.

SCROLL → TO PAN / 06
FILE_01
BAYAAN ACADEMY // IDENTITY & COLLATERALS

Brand identity & collaterals for a leading online school for Muslim children in grades 3–12 — an aware, educated, spiritually rooted, global community.

UNBOX THE CASE →
FILE_02
ONE WAY TO PARADISE // BRAND IDENTITY

Brand identity for a dawah channel with 54K+ subscribers — one mark, one message, one way.

UNBOX THE CASE →
FILE_03
KALEMAH ISLAMIC CENTER // IDENTITY & COLLATERALS

Brand identity & collaterals for Dubai’s community Islamic learning centre — est. 2007, rebuilt around a single word.

UNBOX THE CASE →
FILE_04
INDIAVERSE // NAMING & IDENTITY

Naming & brand identity for a Bahrain retail store selling handcrafted Indian artisanal products.

UNBOX THE CASE →
FILE_05
TRUE ILM // STRATEGY & IDENTITY

Islamic audiobooks & ebooks for the modern Muslim — a rebrand rooted in the timeless symbolism of light.

UNBOX THE CASE →
FILE_06
IOU // STRATEGY & IDENTITY

A comprehensive rebrand repositioning the International Open University as a bold, modern force in Islamic higher education.

UNBOX THE CASE →
FILE_07 // INDEXSEE ALL
WORK
[ MARKS ARCHIVE ]

THE LOGO VAULT.

FULL ARCHIVE →
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[ WHAT’S INSIDE ]

EVERYTHING A BRAND NEEDS. NOTHING IT DOESN’T.

MODULE_01

BRAND STRATEGY

BRAND AUDITS01
DISCOVERY02
QUANTITATIVE RESEARCH03
QUALITATIVE RESEARCH04
POSITIONING05
VOICE & TONE06
MESSAGING FRAMEWORK07
NAMING08
USER PERSONAS09
MODULE_02

BRAND IDENTITY

LOGO DESIGN01
VISUAL IDENTITY02
COLOR PALETTE03
TYPOGRAPHY04
BRAND STYLE-GUIDE05
ILLUSTRATION & ICONOGRAPHY06
MODULE_03

BRAND ACTIVATION

ROADMAP ACTIVATION01
MONTHLY CHECKINS02
TRAINING FOR TEAMS03
WORKSHOPS04
BRAND AUDITS05
MODULE_04

DIGITAL COLLATERAL

PITCH DECK01
WEB DESIGN02
SOCIAL MEDIA TEMPLATES03
LOGO ANIMATION04
LOTTIE ANIMATIONS05
EMAIL MARKETING TEMPLATES06
MODULE_05

PHYSICAL COLLATERAL

STATIONERY01
BROCHURE DESIGN02
WHITE PAPER03
PACKAGING & LABELLING04
PRINT ADVERTISING05
WAYFINDING & SIGNAGE06
ANNUAL REPORT07
MODULE_06

CONSULTANCY

PRINT CONSULTANCY01
ART DIRECTION02
BRAND SIGNAGE03
INTERIOR DESIGN04
COLOR CONSULTATION05
MATERIAL CONSULTATION06
BRAND PHOTOGRAPHY07
[ OUR PROCESS ]

THE BURGER STRATEGY™.

Our brand creation process, divided into five phases — each an in-depth layer of the whole. Built in order. Never half-baked.

PHASE_01

DISCOVERY

A 12-hour Discovery Workshop that digs deep into the organisation: goals, audience, and what’s really being built.

PHASE_02

RESEARCH

Customer and competitive analysis: interviews, surveys, and a full landscape scan.

PHASE_03

DIFFERENTIATION

Isolating the unique position only this brand can own.

PHASE_04

BRAND

Heart, purpose and messaging: the trueline, voice and personality across every touchpoint.

PHASE_05

IDENTITY & TESTING

Logo, typography, colour and imagery — validated with real audiences before launch.

SAFE IS THE RISKIEST THING A BRAND CAN BE.

Templates get ignored. Trends expire. We build purpose-driven, humanised brands from the inside out — so they hold up long after the hype ships out.

REC//OTB://FREE_INTEL/BRAND_STARTER_KIT.pdf
UNIT: OTB-KIT-04|CHK: 0xF3A9[ TRANSFER 100% ]
[ FREE INTEL ]

THE BRAND STARTER KIT.

A free field guide to unboxing your brand — the same worksheets we run in our Discovery Workshops, compressed into one download.

POSITIONING WORKSHEETVOICE & TONE CHECKLIST12 BRAND PROMPTSTYPE PAIRING CHEATSHEET
NO SPAM. ONE DOWNLOAD LINK, ZERO FOLLOW-UP LOOPS.
KIT_V1.0 // PDF
PDF
[ COVER : DROP-IN ]
PAGES24
SIZE4.2 MB
READY_TO_DEPLOY100%
[ THE STUDIO ]

A SMALL TEAM. LOUD IDEAS.

Based in Kuala Lumpur, working worldwide. Strategists, designers and developers who’d rather ask “what if” than “what’s everyone else doing”.

VALUES: THINK OUTTA THE BOX / DESIGN AS A WHOLE / TIMELESS & PRICELESS / BRING VALUE TO SOCIETY
SYS: BRAND ENGINE V.15 // KUALA LUMPUR // ONLINE
OTB CREW // ACCESS01
Muhammed Faraz Faizal
LVL-04
ID NOOTB-CBO-001
DEPTBRAND
STATUS● ACTIVE
CHIEF BRAND OFFICER
Muhammed Faraz Faizal
INSTAGRAM ↗LINKEDIN ↗
OTB CREW // ACCESS02
Ahmed Tahqiq
LVL-05
ID NOOTB-CEO-000
DEPTEXEC
STATUS● ACTIVE
CEO
Ahmed Tahqiq
INSTAGRAM ↗
[ THE JOURNAL ]

BRANDING 101.

SEE ALL ENTRIES →
LOG_01 // STRATEGY // 6 MIN READ

WHAT IS A TRUELINE — AND WHY YOUR TAGLINE ISN'T ONE.

The one-sentence truth at the centre of every brand we build — and a field-tested way to find yours.

READ ENTRY →
LOG_02 // IDENTITY // 4 MIN READ

FIVE SIGNS YOUR BRAND IS STILL IN THE BOX.

Template logos, borrowed voice, trend-chasing colour — a quick self-audit to run before you spend a cent on a rebrand.

READ ENTRY →
LOG_03 // NAMING // 5 MIN READ

NAMING A BRAND: PROCESS, NOT SORCERY.

How we generate, stress-test and legally clear names — and the shortlist rules we never break.

READ ENTRY →

HAVE A BOXED IDEA? LET’S OPEN IT.

BOOK A FREE DISCOVERY CALL
OR WRITE TO INFO@OUTTATHEBOX.DESIGN
[ OPEN A CHANNEL ]

PICK A SLOT.

A 30-minute call. No pitch, no deck — just your idea and how we’d unbox it.

SCHEDULER // CAL.COM_LINK● ONLINE
BOOK A FREE DISCOVERY CALL